Indie Author Interview with Jake Cavanah
Today’s indie author interview features Jake Cavanah, who just released his debut novel, The Abandoned. He shares messages about persevering, doing things your way, and being kind to yourself, which are important reminders for all writers—especially those who are early in their careers.
When did you start writing, and what inspires you to write the stories you do?
Storytelling started in preschool, but since then, the stories have, at least I hope, evolved. I’m inspired by two things: one, how I feel when I’m in a flow because it is my euphoria, and two, wanting readers to consider others’ circumstances. When you realize what people are forced to endure, often by no fault of their own, it makes you more grateful for what you do have. Plus, it has the potential to inspire change.
I love those reasons! When you wrote The Abandoned, did you choose to self-publish from the start, or did you seek traditional publishing first?
I reached out to a few publishers (okay, maybe more than a few) before deciding to take the reins, but I did hire someone to help because I wanted someone with experience guiding me through the process. I’ve already learned so much and, of course, realized what I could have done better, but hindsight is 20/20! I’m trying to apply what I’ve learned to the future as opposed to beating myself up for not doing it in the past. After all, how was I supposed to know?
That’s a great way of looking at it. How many books have you self-published and in what genre(s)?
I wrote the Impoverished Wealth short story series, which includes three thriller short stories about three characters with generational wealth. And now my debut novel is out!
On what platforms do you publish and why did you choose these?
Amazon because close to 200 million online shoppers search for products there. Sure, that means there is a wide selection for readers to choose from, but directing them somewhere familiar gives me credibility.
You’re in good company there, that’s for sure. What is your process for feedback and editing before you publish?
I’ve read The Abandoned numerous times and made so many last-minute edits that I’m not sure I can claim I have a process. What I have learned is that it’s okay if after asking for feedback an entire chapter or part of the plot needs a complete makeover. The writing process is a marathon, not a sprint. After accepting this, I was free to write a better story.
“A marathon, not a sprint.” Every writer should hear that! Once you’re finished writing, the marathon isn’t even over because there’s marketing and engagement. How do you market your books and engage your readers?
I market through social media, releasing press releases to media outlets, and connecting with people in the industry. I like to engage my readers through social media as well (Instagram and Twitter). Everyone is super supportive because they are familiar with the struggle! I mainly reach readers through my weekly newsletter via AWeber. I like to ask questions and respond to people on social media, but I enjoy reading people’s responses to my newsletter the most. Every week, my goal is to convey a message based on an excerpt I included or something that happened in my life.
That’s a great way to engage people! Now that you’ve self-published a series and a novel, what do you feel are the biggest advantages of self-publishing?
Control of the creative process and the message. The Abandoned has some dark elements to it, and while many were uncomfortable to write about, I consider them important to the book because it paints the whole picture. I like being in control of the story I want to tell.
And what do you feel are the biggest challenges of self-publishing?
The competition and too much advice. There are so many amazing authors out there that making people believe they should add my book to their collection is tough. Regarding the advice, this may sound contradicting because I just advised seeking help, but at the end of the day, you pave your own way. Thank everyone who wants to help, but really consider if what they say will work for you. Remember, this is YOUR journey. Do what feels right.
What an important lesson. Speaking of lessons, what are the most valuable ones you’ve learned as a writer?
That being proud of myself for taking a risk will take me further than getting down on myself for my shortcomings. Writing a novel is not easy, and all that’s guaranteed is there will be struggles along the way. Embrace the process, don’t allow yourself to get you down, and good things will come.
It can be discouraging when a writer publishes a novel that doesn’t have commercial success. What advice do you have for writers who get discouraged?
What I keep telling myself is, “This is your debut novel. Whatever happens, happens. Be proud of yourself for getting it done, accept what you could have done better without getting upset, and continue writing every day.”
Thank you for that important message. Do you have any last thoughts to share?
After spending an ample amount of time on social media, I feel confident in saying the most common struggle for writers is committing themselves to a project. Many seem to bail or are too afraid to put it out for the world to read, but what they seem to not understand is one does not publish a book fearlessly. No way. I’ve been nervous as hell the entire time, but I will never let that stop me from doing what I love. Write every day, and when you’re staring at a document thinking about giving up, remind yourself that persevering puts you ahead of most of the competition.
To learn more about Jake and to connect with him, check out these links:
The Abandoned: hardcover, e-book, book trailer
